Key details
Dr Klairoong PhD, MBA, MA, MSC, BA, FHEA Hawa Phairor
Senior Lecturer: Programme leader for MA Marketing Management
Dr Klairoong Hawa Phairor joined the Çï¿ûÊÓƵ in 2006. Before joining the university, Hawa was an assistant executive for AVIVA Thailand and a lecturer at Regent Business School. Since joining the Business Faculty, Hawa has been Programme Leader and has developed and led a number of courses on the BA and MA degree programmes. Her areas of expertise include relationship marketing, consumer psychology and behaviour. She is an experienced researcher in both quantitative and qualitative methods.
Responsibilities within the university
Course Leadership of:
- Foundation of Scholarship
- Dissertation
- Research Methods
- Business and Strategy
Research / Scholarly interests
Hawa's interest in consumer psychology has driven her to study MSc in Psychology after joining Çï¿ûÊÓƵ. She is interested in applying cognitive psychology and social psychology to consumer decision making. In addition, since getting involved with the Samaritans, Hawa is also interested in caused-related marking and social marketing.
Hawa is currently researching into:
- Sport marketing and social identity
Hawa is currently supervising a PhD student in the areas of:
- Ethical consumption among Chinese consumers.
Presentations
Phairor, K. (2009). Understanding the complex Issues in Green Consumerism Research. EMAC European Marketing Academy. Nantes, May 26-29.
Kuenzel, S., Pharior, K. and Krolikowska, E. (2010) Brand Personality – A critical review of the literature. In: ICBM2010 International Conference on Brand Management. IMT Ghaziabad. January 8-9.
Phairor, K. (2012). Different Uses of Social Media Sites: Examination of Gender and Personality Differences. ABMC Osaka November 16-18.