Key details
Dr Zohre Mohammadi
Senior Lecturer in Tourism and Marketing
Dr Zohre Mohammadi is a Senior lecturer in Tourism and Marketing at 秋葵视频. She received her PhD in Tourism in 2019 with her qualitative study on childhood travel experiences and motivations.
Before joining Greenwich, Zohre has been a Senior Research Fellow at James Cook university Singapore.
She has a number of papers published in Tourism and Hospitality leading journals, as well as book chapters. She has also served as a reviewer for journals and a member of scientific committees for conferences. Additionally, she benefits from conducting her research using novel qualitative methods, and she is quite confident in deploying and exploring this approach more extensively in future research activities.
Her research focus is on tourism behaviour and experience, tourism marketing, and events, activities, and amenities for children in order to introduce new emerging markets. She has launched projects aimed at sustaining the livelihoods of aquaculture small businesses in the tropics through tourism. Additionally, her research supports a number of the United Nations' Sustainable Development Goals, most notably Goals 4, 8, and 11. In the future, she hopes to continue a cross-disciplinary, collaborative approach in order to contribute to the expansion of livelihood projects in particular and to gain a better understanding of how development scenarios (desired and actual) interact with environmental management and livelihoods in the societies.
Awards
- 2021: Awarded JCUS Research Excellence Team Award (TFI Team)
- 2021: Awarded JCU CBLG Publication Award
- 2021: Awarded CBLG JCUA/JCUS Cross Campus Collaborative Research Award
Recognition
- Senior Research Fellow at James Cook University Singapore
Research / Scholarly interests
- Tourism Experience and Behaviour, Childhood Travel, Tourism Marketing and Branding, Emerging markets, Livelihood, Women Empowerment
Key funded projects
- JCUS-JCUA cross-campus collaboration grant (2020)- SGD 5K
- JCUS-JCUA cross-campus collaboration grant (2021)- SGD 5K
Recent publications
Article
Ghaderi, Zahed , Bagheri, Fatemeh, Mahmoodifard, Fatemeh, Mohammadi, Zohre (2024), . Routledge. In: , , , . Routledge, Anatolia: An International Journal of Tourism and Hospitality Research ISSN: 1303-2917 (Print), 2156-6909 (Online) (doi: https://doi.org/10.1080/13032917.2024.2404910) NB Item availability restricted.
Eijdenberg, Emiel L. , Thirumaran, K., Mohammadi, Zohre (2024), . Elsevier- Australian Academic Press. In: , , , . Elsevier- Australian Academic Press, Journal of Hospitality and Tourism Management, 58 . pp. 409-418 ISSN: 1447-6770 (Print), 1839-5260 (Online) (doi: https://doi.org/10.1016/j.jhtm.2024.02.003) NB Item availability restricted.
Mohammadi, Zohre , Bhati, Abhishek, Ng, Eddy (2023), . Emerald. In: , , , . Emerald, Equality, Diversity and Inclusion: An International Journal, 42 (4) . pp. 551-571 ISSN: 2040-7149 (Print), (doi: https://doi.org/10.1108/EDI-02-2022-0046).
Thirumaran, K. , Mohammadi, Zohre, Azzali, Simona, Eijdenberg, Emiel L. , Donough-Tan, Gerardine (2023), . Taylor and Francis Group - Routledge. In: , , , . Taylor and Francis Group - Routledge, Journal of Heritage Tourism, 18 (2) . pp. 243-264 ISSN: 1743-873X (Print), 1747-6631 (Online) (doi: https://doi.org/10.1080/1743873X.2023.2169151).
Mohammadi, Zohre , Bhati, Abhishek Singh, Radomskaya, Valeriya, Josiassen, Alexander (2023), . Elsevier. In: , , , . Elsevier, Journal of Destination Marketing and Management, 27: 100759 ISSN: 2212-571X (Print), 2212-5752 (Online) (doi: https://doi.org/10.1016/j.jdmm.2022.100759).
Shekari, Fatemeh , Azizi, Fatemeh, Mohammadi, Zohre (2022), . Emerald. In: , , , . Emerald, International Journal of Tourism Cities, 9 (1) . pp. 268-285 ISSN: 2056-5607 (Print), (doi: https://doi.org/10.1108/IJTC-04-2022-0107).
Mohammadi, Zohre , Bhati, Abhishek, Jerry, Dean (2022), . Taylor & Francis - Routledge. In: , , , . Taylor & Francis - Routledge, Tourism Planning and Development ISSN: 2156-8316 (Print), 2156-8324 (Online) (doi: https://doi.org/10.1080/21568316.2022.2135133).
Bhati, Abhishek , Mohammadi, Zohre, Agarwal, Manisha, Kamble, Zilmiyah , Donough-Tan, Gerardine (2022), . Taylor and Francis Group - Routledge. In: , , , . Taylor and Francis Group - Routledge, Asia Pacific Journal of Tourism Research, 27 (6) . pp. 581-600 ISSN: 1094-1665 (Print), 1741-6507 (Online) (doi: https://doi.org/10.1080/10941665.2022.2091944).
Thirumaran, K , Mohammadi, Zohre, Pourabedin, Zahra, Azzali, Simona , Sim, Karen (2021), . Elsevier. In: , , , . Elsevier, Tourism Management Perspectives, 38: 100812 . pp. 1-11 ISSN: 2211-9736 (Print), 2211-9744 (Online) (doi: https://doi.org/10.1016/j.tmp.2021.100812).
Xu, Ding , Chen, Tingzhen, Pearce, John, Mohammadi, Zohre , Peace, Philip (2021), . Elsevier. In: , , , . Elsevier, Tourism Management Perspectives, 86: 104326 ISSN: 2211-9736 (Print), 1879-3193 (Online) (doi: https://doi.org/10.1016/j.tourman.2021.104326).
Bhati, Abhishek Singh , Mohammadi, Zohre, Agarwal, Manisha, Kamble, Zilmiyah , Donough-Tan, Gerardine (2020), . Taylor & Francis - Routledge. In: , , , . Taylor & Francis - Routledge, Current Issues in Tourism, 24 (15) . pp. 2088-2092 ISSN: 1368-3500 (Print), 1747-7603 (Online) (doi: https://doi.org/10.1080/13683500.2020.1819970).
Oktadiana, Hera , Pearce, Philip, Mohammadi, Zohre (2020), . Wiley. In: , , , . Wiley, International Journal of Tourism Research, 22 (4) . pp. 507-517 ISSN: 1099-2340 (Print), 1522-1970 (Online) (doi: https://doi.org/10.1002/jtr.2352).
Buckley, Ralf , Shekari, Fatemeh, Mohammadi, Zohre, Azizi, Fatemeh , Ziaee, Mahmood (2020), . SAGE. In: , , , . SAGE, Journal of Travel Research, 59 (3) . pp. 559-572 ISSN: 0047-2875 (Print), 1552-6763 (Online) (doi: https://doi.org/10.1177/0047287519853048).
Book section
Mohammadi, Zohre and , Fehrest, Fatemeh (2024), . Emerald Publishing Limited. In: , , In: Hugues S茅raphin (ed.), Events Management for the Infant and Youth Market. Emerald Publishing Limited, Bingley, UK (1st) . pp. 9-23 . ISBN: 9781804556917; 9781804556900; 9781804556924 (doi: https://doi.org/10.1108/978-1-80455-690-020231003).
Mohammadi, Zohre and , (2022), . Emerald. In: , , In: Hugues S茅raphin (ed.), Children in Sustainable and Responsible Tourism. Emerald, Bingley (1st) . pp. 27-40 . ISBN: 9781801176576; 9781801176569; 9781801176583 (doi: https://doi.org/10.1108/978-1-80117-656-920221003).
Pearce, Philip and , Mohammadi, Zohre (2021), . Routledge. In: , , In: Richard Sharpley (ed.), Handbook of tourist experience. Routledge, London . ISBN: 9781003219866 (doi: https://doi.org/10.4324/9781003219866-6).
Mohammadi, Zohre and , (2020), . Goodfellow Publishers. In: , , In: Philip L. Pearce, Antonia Correia (eds.), Tourism鈥檚 New Markets: Drivers, details and directions. Goodfellow Publishers, Oxford, UK (1st) . pp. 176-190 . ISBN: 9781911635642; 9781911635628 (doi: https://doi.org/10.23912/9781911635628-4294).
Mohammadi, Zohre and , Pearce, Philip L. (2020), . De Gruyter Oldenbourg. In: , , In: Hugues S茅raphin, Vanessa Gowreesunkar (eds.), Children in Hospitality and Tourism: Marketing and Managing Experiences. De Gruyter Oldenbourg, Berlin, Boston Overtourism: Issues, Realities and Solutions, 4 (1st) . pp. 137-156 (doi: https://doi.org/10.1515/9783110648416-009).
Pearce, Philip L. and , Mohammadi, Zohre (2019), . Emerald. In: , , In: Jafar Jafari, Liping A. Cai, Omeed Alerasool (eds.), Experiencing Persian Heritage. Emerald, Bingley, UK Knowledge Transfer to and Within Tourism: Academic, Industry and Government Bridges, 10 (1st) . pp. 83-101 . ISBN: 9781787548138; 9781787548121; 9781787548145 (doi: https://doi.org/10.1108/S2042-144320190000010006).
Pearce, Philip L. and , Mohammadi, Zohre (2018), . Emerald. In: , , , Authenticity and Tourism. Emerald, Tourism Social Science Series, 24 . pp. 71-87 . ISBN: 9781787548176ISSN: 15715043 (Print), (doi: https://doi.org/10.1108/S1571-504320180000024005).
Conference item
Bhati, Abhishek , Kamble, Zilmiyah, Agarwal, Manisha, Mohammadi, Zohre (2022), . In: 9th ITSA Biennial Conference 2022: Corporate Entrepreneurship and Global Tourism Strategies after Covid-19, 26th - 29th Jul, 2022, Gran Canaria, Spain , . , (doi: https://docs.lib.purdue.edu/itsa/ITSA2022/ITSA2022/15/).
Mohammadi, Zohre and , (2020), . In: International Conference on Children's Studies, 7th Mar, 2020, Birkbeck, University of London , . , (doi: https://childrens-studies.lcir.co.uk/wp-content/uploads/2020/03/Updated-Programme.pdf).
Conference proceedings
Xu, Ding , Chen, Tingzhen, Mohammadi, Zohre (2021), . Council for Australian University Tourism and Hospitality Education 2021 (CAUTHE). In: , , In: Penny Jose, Marianna Sigala, Paul Whitelaw, Isabella Qing Ye (eds.), CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events: Proceedings of the 31st Annual Conference, 9th - 12th February 2021. Council for Australian University Tourism and Hospitality Education 2021 (CAUTHE), Sydney (1st) . pp. 113-126 . ISBN: 9780994514158; 9780994514165 (doi: https://search.informit.org/doi/book/10.3316/informit.9780994514158) NB Item availability restricted.
Azizi, Fatemeh , Shekari, Fatemeh, Mohammadi, Zohre (2020), . The British Library. In: , , , Proceedings of the 8th ITSA Biennial Conference 2020. The British Library, UK . pp. 49-51 ISSN: 2517-1488 (Print), 2517-1496 (Online) (doi: ).