Key details
Lana Li
Postgraduate Research Teaching Assistant
I studied BA in Digital Media Art at Northwest Normal University in China and MA in Design Innovation at Loughborough University in the UK. After my MA study, I worked as a marketing manager in an e-commerce company in Shanghai and helped some European lingerie brands to develop in the China market. In addition, I also worked in project management for a tech company that cooperates with Apple.
Responsibilities within the university
I’m a PhD student in Marketing and working as a research assistant in two projects in the Faculty of Business, Çï¿ûÊÓƵ.
Awards
Loughborough University Excellence Scholarship 2018-2019 (during master study in Loughborough University)
Research / Scholarly interests
- Consumer identity
- Online feminism
- Self-gifting consumption
- Chinese consumer behaviour
Recent publications
Yi, L., 2021. Reducing the Negative Impact of Pop-up Advertisements on Users and Improving Potential Purchase Intention. Proceedings of Business and Economic Studies, 4(5), pp.98-102.