Key details
Matthew J Housden
Principal Lecturer, Marketing and Learning Enhancement Technologist
Matthew Housden has worked in marketing for 25 years, in a range of senior positions.
He is Principal Lecturer in marketing at Çï¿ûÊÓƵ and director of Face Value Consulting and Professionals in Ltd. He is Visiting Professor at the Grenoble Graduate School of Business.
He has worked with companies such as RBS, FedEx, Orange, Anheuser Busch, Tarmac, Fiat, Barclays, Barclaycard, Swiss Reinsurance, the London Business School, the Royal Mail, Microsoft and GUS.
His books include:
- Direct and Digital Marketing in Practice, A and C Black
- Successful Market Research, Hodder and Stoughton
- Strategic Marketing Management, Butterworth Heinemann
- Market Research for Managers, Butterworth Heinemann
- International Marketing in Action, Kogan Page
- Direct Marketing in Practice, Butterworth Heinemann
- Marketing Research and Information, (CIM/MRS course guide), Butterworth Heinemann
- Project Management in Marketing, (CIM/MRS course guide), Butterworth Heinemann.
Matthew is a senior consultant, tutor, examiner and member of the IDM, syllabus advisor to CAM and a tutor and former examiner at the CIM. He is a full member of the Market Research Society and ESOMAR.
He is an Institute of Direct Marketing Educator of the Year and IDM National Student Competition Gold award winner.
Research / Scholarly interests
- Marketing research
- Digital marketing
- Interactive and relationship marketing.
Recent publications
Housden, M. (1992) Successful Market Research. Hodder and Stoughton.
Housden, M. (1995)Ivestigacion de Mercados Efectiva Panorama 1995. ISBN 968 38 0520 5.
Housden, M. (1994)Penelitian Pasar Yang Sukses Megapoin. ISBN 979 593 054 0.
Housden, M., with Gilligan, C., and Wilson, R. (1992) Strategic Marketing Management Tutor Support Guide. Butterworth Heinemann.
Housden, M., and Lewis, K. (1998) International Marketing In Action. Kogan Page. ISBN 0749422467.
Crouch, S., and Housden, M. (1996) Marketing Research For Managers. Butterworth Heinemann, 2nd edition. ISBN0 7056 0488 3.
Housden, M. (1998)IDM Distance Learning Materials. Acquisition. ISBN 0 9518692 72.
Housden, M. (1998)IDM Distance Learning Materials. Loyalty Marketing. ISBN 0 9518692 72.
Housden, M. (1998)IDM Distance Learning Materials. Marketing Research and Testing. ISBN 0 9518692 72.
Thomas, B., and Housden, M. (2002) Direct Marketing In Practice. Butterworth Heinemann 2002, 0750624280.
Crouch, S., and Housden, M. (2003) Marketing Research For Managers, 3rd ed. Butterworth Heinemann. ISBN 0 7506 5453 8.
Housden, M. (2006) Marketing Research and Information. Butterworth Heinemann.
Housden, M. (2008) Marketing Information and Research. Butterworth Heinemann. ISBN 0750689641.
Housden, M. (2007) Marketing Research and Information. Butterworth Heinemann.
Housden, M. (2008) Marketing Research and Information. Butterworth Heinemann. ISBN 0750689625.
McKee, F., Cox, E., Housden, M., and Parkinson, L. (2009) Project Management In Marketing. Butterworth Heinemann. ISBN 978-1-85617-715-3.
Thomas, B., Housden, M., and Holder, D. (2011) Direct and Digital Marketing In Practice. A&C Black Publishers Ltd; 2nd ed. ISBN 978-1408127520.
Housden, M. (2010),IDM Diploma in Direct and Digital Marketing Open Learning Course Materials. The IDM.
Various contributions to trade and specialist press, various book reviews.
London Business School Expert Research Seminars.
Researching European markets.
Researching French markets.