Key details
Dr Muhammad Arsalan Nazir BBA Hons, MSc, PGC/MBA, PhD
Lecturer in Entrepreneurship
Dr. Muhammad Arsalan Nazir currently works as a Lecturer (Academic & Research) in Entrepreneurship at the Executive Business Centre in the Çï¿ûÊÓƵ Business School, London. He previously worked as an Assistant Professor of Entrepreneurship and Innovation in the Faculty of Marketing and Entrepreneurship Group (Research and Teaching) at Bahria University Business School, Islamabad, Pakistan. Dr. Nazir has also worked at NUST Business School, National University of Sciences and Technology, Islamabad as a faculty member, and collaborated with PIs (Principal Investigators) on various Research & Development (R&D) projects at Suleman Dawood School of Business, LUMS, Pakistan. Dr. Nazir research on the subject is published in international peer-reviewed journals including International Review of Entrepreneurship, Journal of Organizational Studies and Innovation, British Academy of Management, Innovation and Development and many others.
Dr. Nazir holds a PhD in Business Studies with a specialisation of (Entrepreneurship and Innovation in Small Business Management) from the University of Teesside Business School, UK. He also earned an MBA in General Management from Cardiff Metropolitan University - Cardiff School of Management and a Masters of Science (MSc) in Marketing and Business Management from the University of Bedfordshire School of Business, UK. He is currently a candidate for the Certified Management Accountant (CMA) designation in the United States.
Whilst working as a private sector business and marketing development expert based in London for almost a decade, Dr. Nazir additionally has extensive research experience in the study of SMEs, Innovation and Entrepreneurship for economic growth, in the context of developed and emerging economies, particularly in South Asia. He has presented papers at international conferences, attended several research and teaching conferences and workshops. His research and publications have specifically focused on the development of entrepreneurship, innovation and enterprise development in developing countries. The objective is to determine the growth of technological entrepreneurship capabilities of several companies, and then compare the results with those of other regional players in the Asian and Western context. He is also a Fellow of the British Academy of Management (BAM), UK and a reviewer for several peer-reviewed journals.
Responsibilities within the university
As a module leader, Dr. Nazir designed, supervised and delivered a range of postgraduate and undergraduate courses in the International Business Management and Executive MBA cohort. Some modules include:
- International Entrepreneurship.
- Entrepreneurship and Innovation.
- Entrepreneurship and Business Venturing.
- Small Business Management.
- Contemporary Issues in Business.
- Foundations of Research and Scholarship.
- Advanced Research Methods in Business.
- Scholarship in Business.
- Strategic Marketing Management.
- Brand Management.
- Sales Promotion.
- Marketing Management.
- Social Media Marketing.
- Principles of Marketing.
- Promotion and Advertising Management.
Dr. Nazir welcomes PhD students and is glad to collaborate with researchers share the same research interested in entrepreneurship and innovation in SMEs and international business management topics, including marketing management.
Awards
While working on some of the projects, Dr. Nazir was selected as a finalist in recognition of participation in the 2013 Professional Challenges. Dr. Nazir received a certificate for this and considers it one of his major accomplishments in the MSc course at the University of Bedfordshire.
Recognition
Dr. Nazir is also a Fellow of the British Academy of Management (BAM) and a reviewer for several peer-reviewed journals. He is also the Editor-in-Chief of the Academy of Entrepreneurship Journal of Allied Academics, London, UK.
Research / Scholarly interests
Dr. Nazir currently accepts PhD students and collaborates with researchers in interested research areas of entrepreneurship and technology innovation in SMEs, entrepreneurship marketing, entrepreneurial behaviour in family firms, entrepreneurship growth & firm prosperity, information and communication technologies in business, Western, developing, and emerging trends/economies and high-tech business startups and incubation centre (University and external based).
He is also interested in researching Web 3.0 technologies such as AI, machine learning and blockchain technology for the growth of small business management.
Dr. Nazir is also a reviewer of the following Journals:
- Reviewer of ‘International journal of entrepreneurship and innovation’
- Reviewer of ‘International journal of emerging markets’
- Reviewer of 'Journal of enterprise information management’
- Reviewer of ‘Journal of entrepreneurship in emerging economies’
- Reviewer of ‘Brazilian journal of marketing’
- Reviewer of ‘Zagreb international review of economics & business’
- Reviewer of ‘Turing journal for higher education’
- Reviewer of ‘European business review’
Dr. Nazir has also worked and collaborated on the following research projects in Pakistan and the United Kingdom:
- Consumer behavior in international markets – A case of the European Union.
- Digital business management report on Telenor, Norway.
- How to work in international teams in the UK? Understand the culture of different countries like Nigeria, India, the UK, Bulgaria and the EU.
- New product development in UK Hospitals (National Health Service). A Marketing Business Plan.
- Marketing audit research report about Dollar products, city Rawalpindi (Rawal and Potohar Town).
- Development of a Management Information System for the National Institute of Health Sciences – World Health Organization, Pakistan.
- Online promotional campaign of Airblue Airline on Facebook and Twitter. Development of marketing strategies and promotional campaigns for the growth of commercial activities of the company around the world.
Recent publications
- 2023, Nazir, M. A. & Ahmed, Q. M, Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic, International Journal of Marketing, Communication and New Media, Vol. 11, N. 21, 27-47, DOI:
- 2023, Qazi Ahmed, Anees Wajid, Muhammad Arsalan Nazir, Examining purchase behavior through brand advertising strategy in social media fan pages: The mediating effects of consumer engagement behaviors, International Journal of Internet Marketing and Advertising, Vol. ahead-of-print No. ahead-of-print, DOI: 10.1504/IJIMA.2023.10057722
- 2023, Nazir, MA, Identifying prosperity characteristics in small and medium-sized enterprises of Pakistan: firm, strategy and characteristics of entrepreneurs, , Vol. ahead-of-print No. ahead-of-print.
- 2023, Muhammad Arsalan Nazir, Muhammad Azam Roomi, Challenges of E-commerce Adoption Experienced by Pakistani SMEs: A Qualitative Analysis, International Review of Entrepreneurship, Vol 20, Issue 3, Pages 447-476
- 2023, MA Nazir, , Journal of Organisational Studies and Innovation 9 (4), 1-23
- 2023, MR Khan, MA Nazir, , The International Journal of Health Planning and Management, 1-26
- 2022, QM Ahmed, A Wajid, MA Nazir, , Foundation University Journal of Business & Economics 7 (2), 30-46
- 2022, QM Ahmed, MA Nazir, OS Paracha, , International Journal of Marketing, Communication and New Media 10 (19)
- 2022, MA Nazir, RS Khan, , Journal of Organisational Studies and Innovation, 9 (1), 20-46
- 2022, MA Nazir, MR Khan, , Innovation and Development, https://doi.org/10.1080/2157930X.2022.21
- 2021, MA Nazir, MR Khan, GIST Education and Learning Research Journal 23, 81-106
- 2020, MA Nazir, MA Roomi, , EMAJ: Emerging Markets Journal 10 (2), 43-55
Presentations
Muhammad Arsalan Nazir, . British Academy of Management Conference, University of West of England, Bristol September 2018.