Key details
Dr Rui Ma
Lecturer in Marketing
Rui joined the Çï¿ûÊÓƵ in Feb 2024, after completing her Ph.D. in Management from the University of Sheffield, UK. Rui current research focus on digital health technologies and AI applications in addressing grand challenges in the domain of healthcare. Rui’s work has been published in the Technological Forecasting and Social Change, Journal of Business Research and Social Science & Medicine.
Responsibilities within the university
As the module leader, Rui oversees teaching, orchestrates coordination, and curriculum development for both undergraduate and postgraduate courses, notably Mark 1231 Marketing Management and Mark 1251 Strategic Marketing. Furthermore, Rui provides mentorship for postgraduate dissertations, focusing particularly on subjects within the marketing discipline.
Research / Scholarly interests
- Service Marketing
- Digital Business Analytics
- Digital Innovation
Recent publications
- Ma, R., Mao, D., Cao, D., Luo, S., Gupta, S., & Wang, Y. (2024). From vineyard to table: uncovering wine quality for sales management through machine learning. Journal of Business Research, 176, 114576.
- Wang, W., Wang, Y., Chen, L., Ma, R., & Zhang, M. (2024). Justice at the Forefront: Cultivating felt accountability towards Artificial Intelligence among healthcare professionals. Social Science & Medicine, 116717.
- Lu, W., Hou, H., Ma, R., Chen, H., Zhang, R., Cui, F., ... & Zhai, Y. (2021). Influencing factors of patient satisfaction in teleconsultation: A cross-sectional study. Technological Forecasting and Social Change, 168, 120775.